Hello, Anon.
The fact is that the Windows 10 license obtained as part of the upgrade promotion from genuine 7/8/8.1 in 2015-16 is assigned to the PC that participated in the promotion. Changing the motherboard is considered a new device and the license for such Windows 10 becomes invalid. Accordingly, Windows 11, which was obtained when switching from unlicensed 10, also does not have a license. Therefore, there is no activation.
When upgrading from Win 7 to Win 10, one well-known key is used to activate 10 (it differs only from the OS version, for the Professional version it is VK7JG-NPHTM-C97JM-9MPGT-3V66T). The Microsoft activation servers store data about the hardware component of the PC, and in the event of a hardware change (replacement of the motherboard or encryption module), the Win 10 license is revoked.... Subsequently, Microsoft blocked the possibility of free activation of Windows 10/11 with keys from 7 and 8: https://devicepartner.microsoft.com/en-us/communications/comm-windows-ends-installation-path-for-free-windows-7-8-upgrade
In this case, you will need to purchase a separate license for the standalone (BOX or ESD) version of Windows 11 and install it cleanly with activation with a unique key from the license purchase package.
P.S. A small clarification. As I wrote earlier, the license for the "promotional" Windows 10 is assigned to the PC that participated in the promotion, and this PC (licensed PC) is assigned to the user account.